The analysis of the management and marketing strategy for the little tigers soccer campaign in Kaohsiung

The purpose of this study was to analyze the effect of management and the marketing strategy for children’s soccer campaign in Kaohsiung. The little tigers participated ages were grade 1 to grade 6. In addition, the satisfaction questionnary of Two hundred childern participated in little tigers club lasting six months and their parents. It included the satisfaction of the questionnare for the parents in soccer equipments, surrounging places, titution fees and teaching services, teaching skills and the teach ing quality werec also analyzed. The result’s could make the social more understand the club and provide the suggestions to it in management. The results were showed as below: The coaches of this soccer campaign are college level soccer athletes, and divided the childern into different groups based on the ability and ages when training. The little tiger camps have set up a website and line groups, and they are positive marketing communications for this soccer camp, parents and the coaches. The main motivation for participating in this soccer camp was the disiciples needs of the first highest scores 4.35 ± 0.22, secondly, health needs scores4.15±0.55, third is social needs scores 4.01±0.34, the last one is influence scores 3.99±1=.33. It showed that the children participated this campaign mostly for the improvement of the personal characteristic and physical fitness. The influence of social communication and TV to make parents participate this campaign were not very important and significant. Generally speaking, the loyalty of parents were very high, especially in “After the kids participate in soccer camp, parents will continue to apply the next course” and “After the kids participate in soccer camp, parents will recommend their friends’ and relatives’ children to apply the course”, both scored 4.30±0.59. It showed that the soccer campaign obtained the highly recognition, and made the parents realize the importance of soccer sports, and then will continue to support the participation.