Hydrogen Bond Donor (HBD) medium can be used to control reaction selectivity by stabilizing Hydrogen Bond Acceptor (HBA) products . This concept is applied in the aerobic catalyzed Co(II)/N-Hydroxyphthalimide (NHPI) oxidation of methylarenes to selectively form benzaldehyde derivatives at ambient temperature with no trace of benzoic acid using 1,1,1,3,3,3-hexafluoropropan-2-ol (HFIP) as the reaction medium.