Af Der Luft: WEVD, The Forverts and the Rise and Fall of Yiddish Radio 1932-2003.

When the Forverts Association purchased faltering socialist radio station WEVD in 1932 it was one of a dozen station offering Yiddish programming in the New York area. A decade later it was the only one. By featuring the leading lights of Yiddish popular and literary and journalistic culture, WEVD outmaneuvered its competitors -- and by opening its airwaves to diverse ethnic and langauge communities, became a household name for hundreds of thousands of listeners. It`s many diverse programs reflect the highest broadcast art ever acheived in a Jewish language.