Targeting the Youth - Male and Female in Media Advocacy in the Use of Contraceptives: A Revolution in Health Communication in Nigeria

Gender has always been an underlyinue issue in making decisions about the use of contraceptives in Nigeria. This is informed by the socio cultural contexts that made the woman the focus of media advocacy on the use use of contraceptives. This study proposes to investigate the new approach to media advocay on the use of contraceptives targeted at the youths, male and female between the ages of 18 and 35 years. The content of a radio program, "Get it Together will be analysed for elements that resonate with gender roles in decision making regarding the use of contraceptives among couples. Thirty couples that listen to the radio program on Radio Nigeria will be interviewed to examine their perception and attitudes towards the use of contraceptives before and after exposure to the radio program. Another thirty couples thaare not exposed to the program will also be interviewed forthe same effect. The conclusion will be drawn using social mobilization theory and gender