The majority of studies that have addressed contrasts between samples identified as emphasizing dignity, face and honour have included no direct measure of these differing characteristics. In this study we compare the utility of several contrasting approaches. Differences can firstly be addressed in terms of stated value preferences. Secondly, they can be considered in terms of the variability of emotional reactions to scenarios that distinctively challenge dignity, face and honour. A third possibility entails using descriptions of ways in which respondents describe how they have handled real personal conflicts.