This presentation will discuss Project Ashdod as an alternative way of using elite museum venues to give room for diversity and plural identities. Ashdod’s unique story of a coastal immigrant city in the southern periphery of Israel has made it a compelling case study for a multiscale collaborative artwork, which runs at the Ashdod Museum of Art through 2016-2018. By inviting local residents into the museum to create an urban image from within, it served as an opportunity to practice engaged citizenship, and to democratize public institutional space. This urban-artistic action utilized the museum space not just to present high-end art, by well-known mainstream artists, but also as a way to create a portrait of the city through the multifaceted, conglomeration portraits of its people. Informed by the premise that each person is an artist, and every portrait is an artwork, Ashdod Project opened the museum’s exclusive gates to incorporate and display the city’s residents’ artworks. Over the course of two years, thousands of Ashdodites partook in this joint urban action, where they were asked to pick an object that represents their portrait and place it inside a transparent box. Thousands of identity capsules followed, combining to create a joint, monumental portrait of the city. Drawing on urban spatial research with art content analysis, In the presentation, I will expose the different modes in which “Project Ashdod” reflects the diversity and plural identities of its titular city and its people.