AN ECOLINGUISTIC LANDSCAPE: CONVEYING SIMPLE MESSAGES ABOUT COMPLEX ENVIRONMENTAL PROBLEMS

Ms. Hadas Marcus
Division of Languages, Tel Aviv University

Upon reading the call for papers for the H-INET conference this year, I smiled to myself, since it incorporated many phrases that seemed to belong to the discipline of Environmental Studies. The announcement used expressions such as “evolving landscape”, “environmental and resource challenges to our ecosystem”, “sustainable development”, “driving global concern”, and “ecological perspective.” It has been 90 years since the iconic linguist Edward Sapir published “Language and Environment” in American Anthropologist. Since then, the field of Ecolinguistics has flourished thanks to scholars such as Arran Stibbe and Robert Poole; more recently, Environmental Communication has become popular on campuses worldwide. In my English as a Medium of Instruction (EMI) courses related to Environmental Studies and Communication, it became clear to me, and to my students, just how effective language, story, and visual media are in conveying poignant messages. When addressing a general audience, stories and images are often more engaging and accessible than journal articles overloaded with jargon, statistics, graphs and charts. Narrative and visual culture satisfy non-scientists’ need to make sense of the profusion of available, yet complex information about the social impacts of climate change and other environmental issues. In this presentation we will examine the concept of solastalgia by Glenn Albrecht as it relates to the pandemic: the “loss or lack of solace and the sense of isolation connected to the present state of one’s home and territory.” We will also consider stories of how climate change imperils vulnerable communities and causes havoc, destruction and forced migration.