THE MYTH THE FACTS AND THE TRUTH OF WINE

Oded Shoseyov
The Robert H. Smith Faculty of Agriculture, Food and Environment, The Hebrew University of Jerusalem, Jerusalem
Bravdo, Karmei Yosef Winery, Karmei Yosef

The world of wine making and consumption is one of the oldest sources of myths. Often myths and facts are so confusing that even winemakers enologists and wine consumers ask themselves what is truth and what is just another marketing trick.

We will address some of the myths such as the significance of the vineyards` elevation above sea-level, the contribution water stressing the grapevines to achieve high quality grapes and the French paradox.

We will address the source of aroma and health promoting compounds in the wine and their evolution in the vineyard, during fermentation and aging.









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